AstraZeneca – AGITG
The assignment
Astra Zeneca sponsored a recruitment video to attract fresh talent to the Australasian Gastro-Intestinal Trials Group.
The approach
We supplemented office interviews with a creative lighting concept for the ‘b-roll’ to convey a sense of cutting edge technology and dynamism, helping to attract the best young minds in the field
The result
A compelling pitch to prospective young members and a great summary of the important work of the AGITG.