The assignment

Position ModularWalls as an innovator ahead of its competition with a brand story centred on the company’s history and its founder.

The approach

Archival footage gives a semi-documentary air to this promotional brand story. Talking head interviews are paired with diverse imagery of the company’s operations and a classic story arc.

The result

A rousing and motivating document of the power of a good idea executed with diligence. The video gives this family-run business a sympathetic gravitas.